Vylla

  • VP, Client Acquisition, Vylla

    Job Locations US-CA-Aliso Viejo
    Job Post Information* : Posted Date 4 weeks ago(10/26/2018 3:58 PM)
    Job ID
    2018-7089
    Position Category
    Communications/Marketing/Public Relations
    Default: Location : Location
    US-CA-Aliso Viejo
    Position Type
    Regular
  • Overview

    Vylla Is REDEFINING The Home Buying Experience!

     

     

    At Vylla, it is our mission to ensure a wonderful experience for all customers and to achieve our mission of delivering real estate to home buyers across the United States.  Join our team be part of  leading the disruption in the home buying industry

    Responsibilities

    What You Will Be Doing

    Responsible for building out a high performing client acquisition team. Provide directions and ownership for Vylla's performance marketing and acquisition strategies. Maintain ownership and accountability for growth marketing and our carefully measured customer acquisition plus retention marketing metrics. Perform all duties in accordance with the company’s policies and procedures, all US state and federal laws and regulations, wherein the company operates.

     

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    • Effectively manage and scale a multi-layered, high-performance team focused on optimizing marketing channels, audience targeting strategies, creative campaigns, and product experiences; using a mix of internal and external resources.
    • Lead the process of identifying, testing and scaling new, owned, earned, and paid acquisition channels with a fast moving, data driven approach.
    • Partner with team leaders (product, analytics, design, and marketing) to determine strategic opportunities, share best practices, and deliver on key cross-functional initiatives.
    • Responsible for channel planning across digital placements, including search and social.
    • Developing and maintaining reporting on the efficiency of marketing efforts and spend.
    • Work collaboratively with account teams to develop and optimize campaigns.
    • Regularly create marketing analytics reports based on KPIs to present to the executive team.
    • Own budget and partner with finance to establish KPIs.
    • Build and reinforce internal dashboards for tracking to goals.
    • Partner with creative team to improve upon asset requests and delivery.
    • Structure deals with key partners.
    • Collaborate with Head of Lifecycle to improve conversion rates using email, sms, content, and SEO.
    • Communicate team needs to product stakeholders to continue to drive improvements in CAC.

    Qualifications

    What You Need for this Position

    • 8+ years’ experience in consumer-focused marketing roles.
    • Experience owning and driving KPIs throughout the customer lifecycle.
    • Demonstrated experience partnering with senior leaders across complex organizations
    • Experience developing marketing measurement systems and holding team accountable to hitting ambitious growth goals.
    • Extensive experience using social and web analytics tools.
    • Strong understanding of audience targeting, media optimization, SEO and analytics.
    • Significant experience conducting research using a variety of low-cost tactics.
    • Experience partnering with diverse cross-functional teams to deliver critical business outcomes.
    • Previous start-up experience.
    • SQL experience.

    What do we offer? 

    • FUN!-  Food trucks,  lunches on the co., team events!
    • Access to several fitness, restaurant, retail (and more!) discounts through our employee portal
    • Customized training programs to help you advance in your career.
    • Employee referral bonuses so you’ll get the opportunity to work with friends (and get some extra cash in your pocket!).
    •  And a philanthropic workforce that supports causes year-round through the Carrington Charitable Foundation.

     

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